This recent project included the creation of an online mini-promotion designed to enhance awareness and stimulate interest for a new construction product. The project started with a full client briefing on the key benefits and advantages over similar competitor models, from which we crafted a series of effective communication strategies designed to target and influence industry decision makers.

Through research and identification of successful industry message boards and content archives, Big Stadium created an effective strategy that stimulated overnight awareness and product credibility in support of a two-staged sales process. As an added internal objective, our project coordinator positioned several write-ups through forums most frequently indexed by major search engines. The result was effective placement that secured six different top ten rankings in Google for the most popular search phrase for the product and industry.

This campaign was executed in less than two working days, and allowed our client to gain overnight market exposure and brand visibility, while stimulating initial unit sales, distributor interest and access to future rental markets.